Thanks for your interest!

When our client asked us to generate a blog post from a recent webinar transcript using AI, we got a firsthand reminder of why human expertise is irreplaceable.

Before paying influencers, start by training your people to be your brand ambassadors. 

LinkedIn is pushing video like crazy, but it can never reach TikTok’s heights.

You’ve researched, written copy, edited, proofread, sourced images, formatted, and finally–finally–clicked “publish” on your brand new shiny blog post. 

Now what?

Well-written, well-researched long-form content is an invaluable tool in your content marketing arsenal. This content can drive traffic to your website, position you as an expert in your field, or help leads (or customers) answer questions. It can exist beyond your website, too. It can be emailed directly to subscribers or broken down into multiple social media posts.

I was a guest on the podcast Fractional CMOs and the 90-Day Win. During the episode, I discussed what CEOs need to know about Fractional CMOs before hiring one.

I co-authored this article published by The Alford Group with Lieve Hendren. Here is a teaser and you can read the article in its entirety on The Alford Group’s blog.

Francesca was featured on Leaps discussing the best ways to use AI to shape long-form content pieces.

How to use content to build trust, increase visibility, and go beyond ads